Fuck Off Amazon!

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What we didn't recognize at the time was that everyone in both Sales and Marketing was absolutely correct about their roles. Yes, Marketing should be working to develop brand and product awareness and a difficult connection with consumers you will find Sales should then leverage that brand awareness and loyalty get consumer acceptance and win market share. It isn't about sales or marketing, it's about sales and marketing. The truth is, branding and sales are inseparable functions as well as the best retailers truly keep in mind that.

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