Who Is the Michelin Man?  

The Michelin Man, known officially as Bibendum,  advertising history symbols is one of the world’s longest-standing brand mascots.  

His unusual look made him stand out at trade fairs and in early print advertisements.  

Strange Beginnings of Bibendum  

In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.  

His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."  

From Mummy-Like Figure to Slim Icon  

This updated look remains in place today, ensuring he stays relevant to a new generation.  

By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide,  Michelin Man doll with studies suggesting over 90% brand recognition.  

Connection to Michelin Stars  

While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.  

[[//www.youtube.com/embed/0NON1OVg4Uc|external page]]This keeps him in the spotlight, linking heritage with modern prestige.  

A Mascot That Refuses to Fade  

In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.  

For the Michelin Group, Bibendum represents more than branding.  

The Legacy of the Michelin Man  

After more than 130 years, the Michelin Man remains a unique cultural icon.  

The mascot has proven timeless — adaptable, resilient, and unforgettable.(Image: [[https://www.smithersofstamford.com/24242-large_default/michelin-man.jpg|https://www.smithersofstamford.com/24242-large_default/michelin-man.jpg]])