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Plan a trip around it (nature, that is). In the summer (or winter, i would say) of 2005, I traveled to New Zealand, rented a car, and spent 3 weeks hiking trails, climbing glaciers, snowboarding, and generally being circled by nature. Best trip I ever learnt.
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Keep a spreadsheet as well as other organizational tool with codes for each promotion include out there. Track its output. You can just use Google Analytics for this purpose, or even more accurately, Google adsense.
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