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To entice the customer into shop. The logic listed below is simple; while a good many of us discount hunters are in search of something specific we're generally happy order something extra when we visit a store or site. Manufacturers and suppliers expect to see this hence terms because 'loss leaders' - stock sold a loss to encourage shoppers into the store. If you don't fall for me, the look at any store you visit and notice the way it's laid out - large sums of research have gone into 'directing' customers to where the suppliers desire them to buy goods.
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A marketing tactic from the late 1800's, coupons first promoted a fresh cola drink that will now be the best brand on the globe. Consumers presented a discount ticket or voucher in the local soda-shop for also drink.
Ever gone using a sale that says 'Up to 40% discounts' and been confused with said too often . 'up to'? Almost all products in the shop will go purchase after it is announced. Stores always analyze their sale to decide exactly who have loved exactly what they really don't like. The percentage will depend on this particular data.
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