The Michelin Man Keeps Rolling
Since appearing in 1894, the Michelin Man has remained a recognizable, friendly face around the globe. :contentReference[oaicite:1]index=1
Bibendum’s Hidden History
In early 20th-century ads, Bibendum even smoked cigars and wore pince-nez — both gone today to match modern sensibilities. :contentReference[oaicite:2]index=2
From Mummy to Mascot
Despite aesthetic changes, his friendly presence endures, with 90% brand recognition worldwide. :contentReference[oaicite:3]index=3
Why the Michelin Man Still Matters—Today
Bibendum continues to signal Michelin’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4
Is the Michelin Man Here to Stay?
Whether you spot him on a tire, in an ad, or linked to Michelin Worldwide-starred restaurants, he bridges past and present.(Image: https://www.smithersofstamford.com/24242-large_default/michelin-man.jpg)
