Who Is the Michelin Man?
The Michelin Man, known officially as Bibendum, advertising history symbols is one of the world’s longest-standing brand mascots.
His unusual look made him stand out at trade fairs and in early print advertisements.
Strange Beginnings of Bibendum
In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.
His name “Bibendum” comes from the Latin phrase *Nunc est bibendum* — meaning “Now is the time to drink.”
From Mummy-Like Figure to Slim Icon
This updated look remains in place today, ensuring he stays relevant to a new generation.
By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, Michelin Man doll with studies suggesting over 90% brand recognition.
Connection to Michelin Stars
While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.
external pageThis keeps him in the spotlight, linking heritage with modern prestige.
A Mascot That Refuses to Fade
In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.
For the Michelin Group, Bibendum represents more than branding.
The Legacy of the Michelin Man
After more than 130 years, the Michelin Man remains a unique cultural icon.
The mascot has proven timeless — adaptable, resilient, and unforgettable.(Image: https://www.smithersofstamford.com/24242-large_default/michelin-man.jpg)
